MEND

to put into a better state; to set right: to reform

An inclusive retail experience with a focus on eliminating fast fashion and gentrification of thrift stores. Seeking to provide a more personal connection with fashion.

Overall Question

How can thrift shopping become a practice that aims to reinvent our current shopping experiences, without submitting to fast fashion?

Objective

Reconstruct retail shopping for the better.

1. Slow Fashion

To become more aware of the threads we wear and keep, so that we gradually ease the effects of over consumerism.

2. Size Inclusive

Focused on modifying clothing size standards to be more reflective of human bodies, while increasing representation of all body sizes in retail shopping.

3. Celebrate Customization

Aiming to create an educational space that allows for people to learn how to mend their most sacred and cherished articles of clothing.

4. Affordable

Providing resources for all people to have access to clothing that fits their bodies regardless of financial status.

MEND.

Mend is focused on taking the shopper on a woven journey through the second-hand retail experience beginning with the raw process of creation. IT invites shoppers to play a role in the customization and appreciation of slow fashion. Where they will experience a visible shift towards inclusive shopping and a more personal relatiosnhip with fashion. It will empower users to mend and reconstruct their own relationship with fashion.